Unlike some of the other rapper turned label execs in his weight class, T.I. a.k.a. the “King of the South” had yet to capitalize on his roster in the form of a retail group release — à la Young Money — giving more juice to the brand.
That is, until now.
The southern rap icon just announced We Want Smoke, the first collective effort from Hustle Gang, featuring the entirety of the Grand Hustle roster. Though the individual acts have released features from fellow label mates, this will be their first time forming like Voltron for one project.
Fresh off the first Hustle Gang tour, the project will give fans the opportunity to get acquainted with some of the less recognizable talent currently bubbling under the Grand Hustle flag. A few examples are producer-turned-artist Brandon Rossi, and GFMBRYYCE, whose video for the record “Do No Wrong,” featuring T.I. and Young Dro, premiered on WorldStarHipHop last week (July 28).