SEO (search engine optimization) is not as hard as most people assume it to be. If you break down the fundamentals, it is quite easy. SEO is a must have skill if you are a blogger or own an ecommerce store owner. In fact, you need a website even if you own a small business like a restaurant or café in a locality. It helps increase your credibility and you can also attract customers with these websites. So you must master SEO no matter what type of business you have.
What are the fundamentals of SEO
SEO can be divided into few parts.
- Keywords Research
- Content research
- Content creation
- Creating backlinks
These are some basic fundamentals but there is more to it.
Keyword research to find best keywords that work
Use tools like Keyword Planner and Google Suggest to find keywords with most searches and least competition. Do target for longtail keywords as they are easy to rank. Also make sure to do some competitors research to find the keywords that are bringing them most of the traffic.
Content research to find the content that is in demand and publish it
Research the type of content that is ranked on first page for the keyword you are about to target. Prepare better content with research and taking help from your peers. Content that deserves to be on the first page get on the first page. Create the better content and publish it.
Create high quality backlinks
Create a good amount of backlinks from reputed sites. It will drive you good traffic and increase your ranking.
You can always opt for expert help if required
There are lots of great agencies that could help you with SEO. You can search like first page with seo and you will get several agencies and academies in results. If you have a business to grow, go with an agency. If you want to learn SEO, go with an academy.